Startup Kenya

Where do I start? The spread of the internet into every sphere of our lives and the mega stardom of internet wiz kids like Facebook’s Mark Zuckerberg or Google’s Larry Page and Sergey Brin has fired our imagination. It’s now possible to believe that with a good idea and internet connection one can have a viable business.  We’re living in the internet age and It’s a great time to own a business but the question is, can you really use the internet to grow your business? People ask me where does one start, how do you find clients on the internet, and can this be outsourced? What is Prospecting? The thing to remember is that the internet is a fantastic tool, it can do several wonderful things but a tool is only as good as its’ user. To really benefit from the internet you have to know how to use it. Just like in a traditional business, the first thing and most important to use the internet for in your business is to get prospective clients. Some simply call this marketing but we li...

Here at Genius Executives, we've been very busy the last couple of months. We've re-branded our company  and put together a strong team to make sure we remain the top outsourcing and consultancy company for small businesses in Kenya, One our the biggest challenges we've been facing however is how to tell someone about our revamped EVA products that now come in black-boxed packages called Genius Boxes. Working through hundreds of different speech ideas and text we came to realize that a video can say best what EVA and Genius Boxes are all about. Won't want to take the fun out of the viewing so you can go ahead and see it for yourself here.

In the January of 2002 a young man found himself battling against frustration and despair as he saw his barely four month old company go up in smoke. It was his first real business venture and he had sunk all of his meagre savings into it, only to find himself unable to convert his enthusiasm into sales. Four months without a single sale he only had well worn shoes to show for his effort. When he started the business, he thought he had it figured all out. He had bought a mobile phone and a decent second-hand computer and sublet a small office in town. He listed down 500 prospects, wrote an introduction letter, and proceeded to call and visit the prospects. Four months and several disappointing calls and visits later, he had only managed to see a handful of prospects and none were yet to give him any business. Meanwhile his landlord was on his back asking for rent and he had run out of money to make telephone calls. He had no option but to close down his fledgling busine...