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Showing posts with the label changing technology

Is Premium Rate SMS on its deathbed?

This post is dedicated to @kenyangetter . It's always nice when your ramblings are appreciated. 10 years is a short time in technology. When I got my first Airtel line (it used to be called KenCell those days young ones) the provider did not even have SMS as a service. They did launch it a few months later by the (very clever) name YesMS (for those who don't know the slogan for Kencell was Yes!). However you could not send an SMS from Kencell to Safaricom for a long time after its launch but on the bright side an SMS only cost Kes. 5.00. This was way cheaper than the appx. Kes. 30 per minute (billed per minute!) call charges one would incur for calling at that time. With Kenyan's peculiar calling habits under attack, SMS became the preferred mobile communication means. Millions of text messages were transmitted across providers' networks and the providers milked this revenue source by keeping the rates virtually unchanged over the years. It was not long before