Startup Kenya

A detour from the constitutional debate. This week there has been a very public back and forth between Safaricom on one side and CCK, Yu, Zain, and Telkom on the other. The brouhaha is over a set of regulations published by CCK, which you can view here and here . Now, I'll be honest I tried reading the regulations but I got bored, but if I'm to believe the arguments of CCK and Safaricom then I'm going to give this one to Safaricom. Why lie Safaricom deserves to be market leader. Not only have they cranked out great product after great product, they've done this while keeping their business very profitable using the "just good enough formula". In case you have not read The Innovator's Solution , by Clayton Christensen and Michael Raynor, then I'll explain. The just-good-enough formula means that a product need not be perfect to be marketable, it must only meet the minimum threshold of the job the consumer is trying to achieve. The clearest example ...

A reliable fly on the wall says that this venture from Kencell/Celtel/Whatever is drawing its last breath. I guess they had it coming considering the business model they took.  One of my favourite business books "An Innovator's Solution" says that the key to successful products is to find out what job consumers are trying to get done, and develop a product that gets that job done. Hate them or love them, thats what M-PESA did, and what Sokotele failed to do, and now they will be punished for it. I believe Sokoteles biggest mistake was tying-in the service to K-Rep (although I hear that this was because the service was actually a K-Rep idea!), and making the service simply about money transfer instead of the more job-I'm-trying-to-get-done 'liquid money storage' service that M-PESA is. Oh well, lets see if a rejuvenated Telkom can create some waves with their own moribund money-transfer service (any body know what its called) under an Orange brand.