Skip to main content

How do you find clients online?

Where do I start?
The spread of the internet into every sphere of our lives and the mega stardom of internet wiz kids like Facebook’s Mark Zuckerberg or Google’s Larry Page and Sergey Brin has fired our imagination. It’s now possible to believe that with a good idea and internet connection one can have a viable business.  We’re living in the internet age and It’s a great time to own a business but the question is, can you really use the internet to grow your business? People ask me where does one start, how do you find clients on the internet, and can this be outsourced?

What is Prospecting?
The thing to remember is that the internet is a fantastic tool, it can do several wonderful things but a tool is only as good as its’ user. To really benefit from the internet you have to know how to use it. Just like in a traditional business, the first thing and most important to use the internet for in your business is to get prospective clients. Some simply call this marketing but we like to refer to its more specific term, which is prospecting.

Prospectors in Kakamega dig the ground to look for gold; we also dig the internet to get “gold”. In our case though, the gold is: people who fall within our target market, are interested in or products and have given us permission to contact them.

Read more here about getting clients for your business and how the Genius Prospect List can assist you with that.
Labels:

Comments

Post a Comment

Popular posts from this blog

A Young Entrepreneur Who Refused to Look for a Job

A read I thought would be of interest: LITTLE might be known about Imran Khosla, but not so for those who frequent courts or those in the information and communication technology industry. His is a story of a young entrepreneur who has refused to sit and just wait for jobs to come but has decided with the little cash he has to start off his own business that is now giving birth to new ventures beyond what he had imagined. Now in his late twenties, Imran set up his first electronic shop which also sold computer accessories in 2008. “After hearing lots of stories about graduates who have had tormenting search for jobs to no avail, obviously that was not the route I wished to take. I wanted to create my own job, and be my own boss, this was the inspiration that threw me into the world of entrepreneurship, and four years on, I tell you all is well and you cannot believe it I have over ten employees, and whose turnover is running into fortunes now,” Imran says with a cheer. His journ...
Post a Comment
Read more

Sine qua non

Reader’s discretion: Strong Language and Violence Paxa  Rainne slams her open palm on the car horn frustrated. Another matatu has overlapped and cut her off just as she was to join the highway. Driving into town from Ngara is still a nightmare, despite a spanking new superhighway. Rainne wonders if her naivety in being polite to other road users is a magnet for this menace. Rainne has been in traffic now for over an hour and has hardly moved ten metres, giving way to dozens of other vehicles but not getting any reciprocation. She wriggles her bare toes, driving shoeless in these conditions is more comfortable.  She takes comfort in that small luxury. The lotion she applied on her feet earlier is keeping them nice and cool. The conductor of the matatu swings wildly from the door as it narrowly misses Rainne’s front bumper. “Siste, huku ni Nairobi, jikakamue”! She glares at him and he returns a lewd look, seemingly excited at the fact that he’s unnerved ...
Post a Comment
Read more

TO MENS REA OR NOT TO MENS REA

  Does excluding mens rea in the Statement of Offence make a charge defective? Rule of Law When a person is accused of an offence, his constitutional right to a fair hearing requires that he should be informed of the charge with sufficient detail to answer it [1] . In order for an accused person to be informed of the charge, first the charge is drawn up and secondly it is stated to him. Drawing the Charge A charge or information is drawn with sufficient detail to answer it if it contains:  a statement of the specific offence or offences with which the accused person is charged; and particulars necessary for giving reasonable information as to the nature of the offence charged [2] . The framing of a charge or information should follow the rules laid down in Section s137(a)(ii)the Criminal Procedure Code which provides: 137(a)(ii) the statement of offence shall describe the offence shortly in ordinary language, avoiding as far as possible the use of ...
Post a Comment
Read more