When you start a business and its a Do or Die agenda the possibility of you succeeding is much higher than when its done as a side hobby. For instance, if payment for where you stay and what you eat is dependent on the business you are doing, trust me the chances of you failing are reduced substantially. However, even if Do or Die, I came to discover there are many other additional things that will affect the success of your business. According to the Ministry of Trade (Kenya), those additional things include "being able to craft good strategies that can exploit the opportunities in the environment". These strategies don't just come by you, they are based on theories made practical. How are we expected to get these theories made practical? Well its simple ...training! A number of us (small business owners) don't look at training as an asset. Training well done can substantially increase your profitability. And am not talking about an MBA or an MSc...am talking about
Thoughts from a Kenyan entrepreneur passionate about startups.