What are the three most common things you expect to find in a Kenyan's wallet? National ID ATM Card Cash (if it's between 28th of previous month and 5th of new month). I think that we can now add a fourth... a Zain sim card. The pink card from the Mombasa road fellows is now a must-have for any sophisticated mobile phone user (who probably are in the millions), even if it spendgs most time in the wallet. For too long we have watched the rapid release of products from Celtel/Zain with the frustration of a teacher having to severally repeat a point to a dunderhead student. Uhuru tariff, Pamoja tariff, 6pm-6am 3 bob tariff, Unlimited talk time tariff, have all been excellent products in their own right, but not good enough to get a mass exodus from green to pink. However things may now be changing with the new Vuka tariff . Vuka represents a brutal price war tactic on the part of Zain, intended to convert greens to pinks by making Zain the cheapest network to use, regardless of w...
Thoughts from a Kenyan entrepreneur passionate about startups.