Startup Kenya

Where do I start? The spread of the internet into every sphere of our lives and the mega stardom of internet wiz kids like Facebook’s Mark Zuckerberg or Google’s Larry Page and Sergey Brin has fired our imagination. It’s now possible to believe that with a good idea and internet connection one can have a viable business.  We’re living in the internet age and It’s a great time to own a business but the question is, can you really use the internet to grow your business? People ask me where does one start, how do you find clients on the internet, and can this be outsourced? What is Prospecting? The thing to remember is that the internet is a fantastic tool, it can do several wonderful things but a tool is only as good as its’ user. To really benefit from the internet you have to know how to use it. Just like in a traditional business, the first thing and most important to use the internet for in your business is to get prospective clients. Some simply call this marketing but we li...

Here at Genius Executives, we've been very busy the last couple of months. We've re-branded our company  and put together a strong team to make sure we remain the top outsourcing and consultancy company for small businesses in Kenya, One our the biggest challenges we've been facing however is how to tell someone about our revamped EVA products that now come in black-boxed packages called Genius Boxes. Working through hundreds of different speech ideas and text we came to realize that a video can say best what EVA and Genius Boxes are all about. Won't want to take the fun out of the viewing so you can go ahead and see it for yourself here.

My friend Roger clearly remembers those particular words from the telephone call. After many days anxiously spent waiting for it the bank had called him that sweltering December afternoon. The call effectively put a nail in the coffin for Rogers’ fledgling insurance agency. Twelve months earlier, Roger had started his business with unbridled and unstoppable optimism. He quit his well-paying but stressful job as a marketer in a large company, much to the distress of his pregnant wife.  But Roger quit because he had a dream. He dreamed of giving his unborn son everything he ever wanted. He dreamed of an end to the despondent dependancy on his pay cheque. He dreamed of hours of relaxed recreational family time. Driven by a lucid, Technicolor vision of his dream Roger took a one million shillings loan from the bank to start his agency, only to have the bank take it from him one short year later. The auctioneer came the next day, a greasy-faced, pot-bellied, squinty eyed man weari...